Source: MobileActive
Jim Colgan and the WNYC newsroom wanted to get a sense of what was happening on the streets. Problem was, there was no good or easy way to do this. The station couldn’t rely on the city for real-time information, and reporters couldn’t get to many of the areas. The answer was to have the listeners share their own reports and stories, via mobile phone.
WNYC and programs like The Takeaway (which is broadcast from WNYC and distributed byPublic Radio International) are no stranger to mobile technology. “Part of what we are trying to do with the show is be more multi-platform and use interactive tools,” Colgan said. The program has used mobile technology in “sourcing through texting” endeavors and frequently receives SMS reports from subscribers ahead of a given show. WNYC and The Takeaway also reach out to audiences on Facebook and the internet, but Colgan said the most direct response comes from connecting with people via mobile phone.
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